What’s the deal? I have some thoughts but I want to hear other perspectives on it. For context, I am American.
I know that a general health craze kind of picked up around the 80’s (not sure why this happened either). The jazzercise leggings + leg warmers + leotard combo is basically the defining fashion of the decade!
Then, of course, there’s been an uptick in health-oriented trends since the mid-2010’s. Skincare, anti-aging, exercise, diets for overall health rather than weight loss, the decline of tanning, and, of course, America’s beloved water bottles. If you are unaware/not American, the water craze has led to bottle brands (Yeti, Stanley) being trendy even among people as young as 10!
In contrast, most of western Europe (and Korea), which Americans see as very healthy/health-oriented, don’t even have free water fountains. You can identify an American woman abroad if she’s carrying a large water bottle.
In summary… it’s kind of a multi-part question. Where did the American health obsession come from? Why do Americans love water bottles? What is making this trendy?
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