Maybe just in experience but with the popularity in matcha with the Pilates lifestyle the last few years all sorts of places have them. But some cafes in Australia are charging ludicrous prices like $10 for essentially green milk, 0 matcha flavouring and 0 texture.
Lots of the Japanese places I’ve had them and they were superb. $5-8 in price, similar size yet actually has flavour and texture to the iced matcha. But a big bulk of the active group/ Pilates girls still go out of their way to purchase more expensive and inferior iced matcha when there is a Japanese option right there.
Do they think tasting nothing like matcha makes it feel more healthy and clearer? Or is the aesthetic of the green substance enough for them? (Lots of girls love taking selfies and what not with the matcha and their gym gear)
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Maybe they prefer the taste?
Wait until OP sees “matcha” tea bags