I’ve always wondered, say an artist is hired by a cafe to make a logo. The cafe uses the logo on all their cups and their sign. But they also sell mugs tote bags shirts etc. with the design too.
Does the artist get a percentage of all sales forever? Are they paid one big ass sum of money to cover all the potential sales of their design? Orrrr are they only paid like a decent amount for the work and the intellectual property of the art and then after that it’s no longer their art???? Idek
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That’s the secret…the artists don’t get the money. I think the guy who came up with the Nike “swoosh” emblem was paid $60 when he won the contest. Nike is a multi-billion dollar company.
You get paid for the work and usually a “buy out” to surrender the rights to the work.
it kinda depends on the contract. most of the time, businesses just pay a flat fee for the logo and get full rights to use it however they want after that. unless the artist negotiates royalties or usage limits (which is rare unless they’re big or super savvy), they usually don’t get a cut from merch or ongoing sales. it’s def one of those things where reading the fine print matters a lot.
They get whatever they negotiated to get.
Usually they do the job, get paid for the job, then…that’s it. The end.
Did they negotiate for a cut of the sales forever? Then they get a cut of the sale forever. Hint: this never happens.
Typically the designer is paid a lump sum of money to create it. From there, it’s typically considered “work for hire” and the logo belongs to the person paying for it and the artist doesn’t receive any sort of cut of future merchandise sales. You theoretically could negotiate some sort of royalty deal, it’s all terms agreed to between the designer and the person commissioning the logo, but I’ve never heard of anyone doing a perpetual royalty deal for a logo.
TL;DR: They pay a lump sum up front and that’s it.
Works made for hire generally allow the entity hiring the artist to hold the copyright.
It’s part of the contract. A graphic designer designs a logo knowing full well that they are going to get a lump sum payment and nothing more beyond that.
Usually, companies will buy the full rights to logos that they have created. That does mean they’ll pay the artist more upfront, but then they have full rights to use the logo from thereon.
This sort of thing is usually contracted out to a graphic designer. It’s usually a flat fee for the job done. It’s very rare that a graphic designer has any ownership of the image they design for a company. It’s the company which has contracted the work that has the trademark, not the designer.
Thank you for all your answers guys 🙏🙏 satisfied my curiosity
Butcher want a hand made knife, butcher goes to a blacksmith and pays a fee to make him a knife. Blacksmith gives the knife to the butcher. Blacksmith doesn’t get any additional payments when the butcher uses the knife for his business.
Same with logo.
No, they don’t get continuously paid.
The store, cafe, whatever will pay a flat fee for the artist to create a logo as negotiated in their contract and the store will have the full rights to use it forever.
It depends on the deal the artist negotiated. Google David Choe facebook.
It depends entirely on what deal was reached. If the deal was lump sum, a lump sum it is. Same goes for a fraction of merch profits, stake in the company, or a paid salary to continue designing logos. Most commonly, though, it’s lump sum, because that’s the best deal for the company and the company is in the better bargaining position. You want a steady income, sure, but there are tons of artists looking for work; the company will just approach one who’s willing to work for a lump sum commission.