If you can make something look ridiculous and charge $750-1000 or more. It’s not style, it’s branding. It’s what clout you can get from wearing it. If I see someone wearing a plan black t shirt with “Balenciaga” across the chest; they spent $500 on the name, not the style.
No one should ever buy a dad hat that says “gucci” and you paid $300 for it. That’s absurd.
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I mean this isnt a great snapshot of today’s fashion
Those pieces are generally not considered to be part of fashion tho. Fashion is about the modern styles and I don’t see anyone fashionable who dress like that. Most people don’t even know what differentiates a designer brand from a normal clothing brand
Fashion and art has ALWAYS been about branding. It’s not “today’s”.
Branding > style
This has been a thing for decades. In the 80s it was just as widespread when designer jeans were all the rage, sometimes with brand logo t-shirts to go with them.
It’s just that now it’s visible everywhere and with everyone watching, and thusly this is where the “it’s the thing to have” comes from.
No? Most of the people who care about branding are like influencers and celebrities(there’s been a branding factor for as long as I can remember). It’s still about style OP. Nobody is gonna buy a 300 dollar ugly bag because its expensive AND ugly, the least it could be is beautiful.
It’s always been about branding
Not really, I’ve been seeing more “quiet luxury” that are expensive, well-made, and doesn’t have the big logos. Staple big fashion brands without the fancy logos are booming nowadays with Zara and Uniqlo. I could easily say that these two are dominating the market nowadays.
this simply isn’t the case.
Today’s fashion is 100% who you wear, not how you wear it.
Gucci and Balenciaga aren’t new
Not unpopular and that has also been going on for decades…
That’s been fashion for a long time. On the high end in the 90s, you had Gucci, Prada, etc. On the low end, people would pay 5x as much for a T-shirt with a Nike swoosh than any other T-shirt. Sports brands have been relentlessly putting logos on shit for decades just to jack up the price. Even Converse in the 70s cost more than comparable unbranded shoes.
It’s also not just fashion. A Harley Davidson motorcycle isn’t any better to ride, nor does it run better than many other bikes, but has an insanely high price tag in comparison. Toyotas are the most dependable cars with the best fuel mileage on the road, but a Mercedes will cost way more. You can get the Toyota with just as many luxury features and still be paying less than the basic Mercedes package. Do you think Rolex watches really keep time better than G-shock?
As long as idiots keep buying these companies will never stop 🤷🏾♂️
Welcome to the 20th Century.
Literally since the dawn of fashion this has been a thing. Its always been marketing.
I’ll take the current style over the 80’s/90’s every day.
Poor people who wish to appear wealthy are the only people who are into excessive branding. There are a few exceptions, but the whole 500 dollar gucci tshirt thing is really just weird poor folks and a few celebrities. Most people who are fashionable actually want to show the quality of their garments and hide the labels themselves.
Yeah despite what you see being printed by celebrities and big fashion shows (whose job is to literally sell overpriced fashion items), I don’t think any normal people would think you look exceptional wearing it, and most would probably think you look ridiculous.
This was more true ten years ago during the peak of the hypebeast era.
Low compute observation
This isn’t new. This shit is older than me and I turn 40 soon
Mainstream, yes, I’d agree. Then there are the subcultures of fashion that glorify style far more
It’s always been a thing, but I do wish we had more of a distcint style for each decade the way it was before the turn of the century.