The people who win/won got in early. Sure, ppl can still take off on various platforms, but those petfluencers, dating coaches, momfluencers, etc. advertising that followers can “do it to if you follow these three simple steps” just sounds so eerily similar to MLMs. A follower may be able to make a small profit from posting influencer-type content online, but there’s no way everyone can win. Ultimately, the influencers/content creators win on the deals they strike w brands/advertising, and the income from followers following their steps.
On a separate note, I don’t hate influencers–I follow more than a few of them, myself. But I do think it’s a bit fucked up/priveleged that people can take pictures/post videos of their dog, their dinner, and Dubai and make big bank off of singular posts while there are people literally breaking their backs out there to make a few bucks, or even cents, a day.
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That’s not what MLM is
Sorry, how is this like an MLM?
How are you defining MLM?
And a lot of these people wouldn’t claim that taking very specific steps will work beyond general advice. It’s why often YouTubers won’t say anything too specific, cause they understand others might’ve taken off for different reasons.
>A follower may be able to make a small profit from posting influencer-type content online, but there’s no way everyone can win.
Well yeah, that’s because that’s how time works. Organic social media traffic is about people putting their eyeballs on your content, often for a period of time if it’s a video platform. This isn’t like an MLM, where you only make money by recruiting other people who have to also sell a product (in this case, content). This is just people vying for a precious, limited resource: other people’s time.
I think I get why you’re trying to relate it to an MLM but it does not actually share any of its characteristics or defining features. An MLM is reliant on the newbies paying money and convincing others to do the same. Influencers don’t require others to become influencers for them to profit. The ones selling “how to be an influencer” are effectively scammers… But not MLMs
I mean it’s all about ad space. But ppl like attractive ppl and funny ppl and they wanna buy stuff from attractive/funny/creative etc, ppl.
I mean everything is if you think about it