I’m not saying Daddy Yankee, Residente, or Ricky Martin aren’t legends they are. But Bad Bunny took Puerto Rican slang, politics, style, and sound and put it in the global spotlight without watering it down.
He’s not chasing crossover hits in English. He’s making the world come to him. From shutting down traffic in San Juan to headlining Coachella while repping PR, he’s made the culture impossible to ignore.
It’s not just music, it’s fashion, activism, and the way he made being unapologetically Boricua cool on a global scale.
If we’re talking the last decade, I don’t see anyone else who’s done it bigger lol