Am I being greedy or am I thinking straight? My spouse never gifts me anything happily.

This afternoon I was out with a friend who mentioned how her husband spoils her with branded gifts. I am super happy for her! But I thought about my situation. The last time I wanted to buy gold bracelet, I know we have at least a 100k in the bank account my spouse says no I do not have money for this if you want you can go buy it with your own money. I was very upset I went and I got what I want. Prior to that ( two years before the previous incident) we went jewelry shopping and I loved these diamond earrings. He kept saying why do I need these I could get away with other cheaper ones. So I gave up on the once I really liked but I made sure I let him know loud and clear that I know we have money to buy it but he just does not want to buy it for me. He got upset went and bought those which left a bitter taste and I don’t enjoy them any more at all. He did not gift anything to me for our wedding anniversary this year when I did make an effort to do the same. For my birthday a year before he took me shopping and got me shoes. I liked those but then a week later he mentioned to me how much he spent on my birthday. I lost it at that, I went and returned those. So I have essentially never received a gift with love. Am I expecting too much and being greedy or do I deserve better? Why do I always have to ask for what I want. I know I can go buy it for my self but I want to be gifted stuff too.