If you truly want to support them you should not ever ask for “family and friends discount”. If your buddy has a power washing business, call them up and pay full price so they can actually make some money and grow the business. If your sister sells cars, go buy a car from her but do not ask for a lower price then she is basically working for free and that sucks. If you ask for a discount not only do they feel obliged to give it to you, even though they definitely do not want too, but 99% of the time they are giving you the best price anyways. Anytime i call a friend for their services, i pay whatever they quote me for and tip extra because i actually want to support them. You should too.