Hear me out. As someone who is big into juicing, I’ve found myself really changed on this topic.
Juicero was actually a niche product made for super-juicers – people drinking 4+ juices a day. It (purportedly) gave you very good quality juice that you could get pressed without doing the work yourself.
Each pack was roughly $5-7 which I think was like 1.5 to 2x the cost of raw juice materials (not including blenders etc). At $12 a day for fresh juice (4-ish cups), we are talking people willing to spend $360 a month on it. I don’t think these people would mind spending $240 more for no cleanup, and ready to eat juice via Juicero.
The video that “tore it down” really comes off as mean spirited to me. You can clearly see this person squeezing super hard to get the juice out. Sorry, that is not the same as having it pressed for no additional work.
And are you serious about criticizing the app?! As if there was no use for checking the individual sourcing and shelf life of your product?
Look, the guy who made it is weird. I agree. Was it an extravagant product? Yes. But it never was advertised as anything else. Yes you can have a TAM of $500million without serving every human being on the planet!
In the day of meal delivery kits, are we seriously going to make fun of this? It was at least known as being superbly engineered.
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Dude, you could take the packs and squeeze them by hand with about the same yield unless you had mobility issues.
It was a product for people who think peeling bananas is a chore and that chocolate milk comes from brown cows.
The issue is the price. I could buy a machine that does that job for 40 dollars, maybe. Not 400.
Nobody said there was no use for being able to pull up the nutritional info on the app. The problem was that the machine forced you to use the app for it to even function, which is completely unnecessary. The machine itself did not need to be Wi-Fi connected, it just needed a button to start the damn thing in one press.
And if you want fruit juice without doing the work… then just buy pre-squeezed juice from a grocery store?! It’d be cheaper per ounce (on average) than those stupid packs.
Not that juicing it fresh is even that much work. Guess what food processors do? You can buy one of those for less than half the cost of the Juicero!