K-Pop is so pervasive that it has become a pretty integral part of pop culture for sure, but what I struggle to understand is why it’s so…addicting (?) for its fans. Like I know one person who just indulges in K-Pop content and barely anything else, we don’t talk much anymore because their interests have become heavily concentrated on K-Pop.
What is it about this music genre that gets people so hooked that they devote basically all their time to it?
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the kpop industry is pretty much engineered to get people hooked lol. the music is only part of it, people are usually in for the idols and the fandom spaces they get to be a part of
it’s basically a hobby at this point: there’s always new content. ie, the album rollouts are much more intense and frequent than in the west
The same reason the Bieber fandom, the Beyonce fandom and the swifties get obsessed a minority of people be crazy.