Until Brooks Brothers, or around the same time, most suits for men were tailored, if not completely bespoke. The mechanisms for this are common enough for me to understand.
Where my knowledge base falls apart is understand the timeline of events, beyond the expansion of consumerism and the western middle class. that led to famous luxury brands and culture at large no longer prioritizing that clothing had to be unique/customized to be noteworthy. My question runs on a deeper level than royal courts setting de facto trends based on the whims of the ruling class. A shorter version would be; when did off the rack items from luxury brands become the (popular) default and how did it get that way?
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