What has caused physique inflation and how has it affected you?

r/

I’ve 100% noticed the standard for what counts as a muscly man has gone up and up and up in the past few decades. My ex was very lean but muscular and my “friend” used to consider him skinny – despite him doing a hobby that requires a lot of muscle/strength

What do you think caused this and how do you think this has affected you + the men around you?
From what I’ve seen I think more men are getting EDs, body dysmorphia etc now