Americans don’t go to McDonalds for an exotic experience or fine dining. The two main demographics of people who visit McDonalds are children and travelers. Travelers like it because it’s familiar, fast and convenient. A Big Mac and fries in Charles de Gaulle Airport is still a Big Mac and fries just like in the US. Kids like the bright colors and the Happy Meal with toy, a mom can usually find something even the pickiest eater likes and many restaurants have indoor playgrounds. This is why McDonalds’s big marketing tie-ins are usually with big movies aimed at kids.
I don’t know know if you are talking about ‘value meals’ that are just items from the regular menu or something like the ‘spicy fish sandwich’ that is just a fish sandwich with spicy sauce already used in another way. But either way, adding new menu items is expensive even if they can be made with ingredients you already have. Adding a menu item that requires new ingredients is even more expensive. Either way combining stuff you already sell in a new way is way cheaper than inventing a new menu item.
The biggest parts are 1. It’s very difficult to supply for 14,000 locations in the U.S. 2. People will buy it either way so why make a real LTO for it? 3. McDonald’s U.S is focused on the McCrispy strips launch in late April and the snack wraps in June as the “main” upcoming LTOs. Along with others such as the Hershey chocolate chip frappe and smores McFlurry in the summer. Plenty of new items coming.
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its cheap when you dont have to change anything substantial and fans will buy it regardless
It’s cheaper for mcdonalds if they get the advertising promotion without having to change their menu items.
Because it’s what the said person orders from McDonald’s and adding a new item to the menu costs millions of dollars and takes time.
It’s a huge undertaking to make a new menu item for 40,000+ restaurants. Repackaging stuff they already make is easy tho
Americans don’t go to McDonalds for an exotic experience or fine dining. The two main demographics of people who visit McDonalds are children and travelers. Travelers like it because it’s familiar, fast and convenient. A Big Mac and fries in Charles de Gaulle Airport is still a Big Mac and fries just like in the US. Kids like the bright colors and the Happy Meal with toy, a mom can usually find something even the pickiest eater likes and many restaurants have indoor playgrounds. This is why McDonalds’s big marketing tie-ins are usually with big movies aimed at kids.
Because it works, 99% of fast food is marketing
I don’t know know if you are talking about ‘value meals’ that are just items from the regular menu or something like the ‘spicy fish sandwich’ that is just a fish sandwich with spicy sauce already used in another way. But either way, adding new menu items is expensive even if they can be made with ingredients you already have. Adding a menu item that requires new ingredients is even more expensive. Either way combining stuff you already sell in a new way is way cheaper than inventing a new menu item.
The biggest parts are 1. It’s very difficult to supply for 14,000 locations in the U.S. 2. People will buy it either way so why make a real LTO for it? 3. McDonald’s U.S is focused on the McCrispy strips launch in late April and the snack wraps in June as the “main” upcoming LTOs. Along with others such as the Hershey chocolate chip frappe and smores McFlurry in the summer. Plenty of new items coming.